Chumbak patterns + merchandise design
Graphic interpretation of the Indian daily living habits and the cultural background,
and Pattern design around the theme.
The designs have been applied to the brand's lifestyle accessories and garments from
the 2011/2012 collection onwards.
Chai Pattern: chai is the spicy indian tea,
as well as the most famous and beloved
sip of the Nation
Uttarayan pattern: every january the kite festival (Uttarayan) is filling the indian skies with its colours and delicate shapes
Moo Cow pattern: indian cows... ubiquitous and misterious!
People of India pattern: Interpreting the indian-ness of indian People